Ecomm Brands

As an account manager for e-commerce brands, I oversee the entire email marketing strategy — from big-picture planning to execution. I optimize campaigns that drive sales, build automated flows that nurture customers, and develop segmentation strategies to target the right audience at the right time. I coordinate copy, design, and technical setup to ensure every send is brand-aligned and conversion-driven. By analyzing performance data and refining tactics, I help brands boost engagement, increase revenue, and turn email into one of their most profitable channels.